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National Conference on Emerging Issues in Green Marketing on 12-13 March, 2011.
NCEIGM-2011
The earth's future is in our hand. Six and a half billion people on this planet indulge in various activities for survival and in eking out a comfortable living. These activities are adding to the global environmental challenge in the form of green house gases released into the atmosphere making environment unhealthy, unsafe and unsustainable for them and for posterity.
So there is an urgent need for maintaining proper balance between achieving high standard of living and having clean environment. One of the ways is to adopt green marketing culture. Green Marketing is an idea where goods or services are produced, marketed and consumed in a way that there is minimum damage to environment.
The obvious assumption of Green Marketing is that potential customer will view a product or service's “Greenness” as a benefit and base the buying decisions accordingly. Green marketing involves both producer and consumer to produce and consume eco-friendly products so as to survive in a resource efficient environment friendly society which will be a low carbon and green economy.
The conference will discuss various issues pertaining to the product modification, product process, advertising and packaging to make products environmentally safe which will lead to sustainable development. The conference would dwell upon various issues related to green marketing and role of different stake holders.
It is imperative to focus on preparing urgent and continuous action plan by building international consensus. The conference would discuss viable plans for spreading ecoconsciousness among people so that everyone of us adopts sustainable life style to protect environment on mother earth.
 
National Advistory Committee
1. Prof. SurenderKumar (Dept of Economics, M.D.U. Rohtak)
2. Prof. Shri Bhagwan Dahiya (Dept of Economics, M.D.U. Rohtak)
3. Prof. Ravinder Vinayak (Dept. of Commerce, M.D.U.Rohtak)
4. Prof. Suresh K. Bedi (IMSAR, M.D.U. Rohtak)
5. Prof.H.L. Ghosh Roy (Director IMSAR)
6. Prof. M.M. Goel (Dept. of Economics, K.U.K.)
7. Prof. N.K. Garg (Dept. of Commerce, M.D.U.Rohtak)
8. Prof. Harbhajan Bansal (G.J.U. Sc.&Tech. Hissar)
9. Dr. Anil Jindal (C.M.D., SRS Group Faridabad)
10. Prof. S.K. Chakarvarti (MRI University Faridabad)
11. Dr.D.K. Tuli (General Manager, IOCL, Faridabad)
12. Dr. S.K. Goel (Executive Director, StarWire India Ltd.)
13. Sh. S.D. Sharma (Director (Exam) ICAI)
14. Shri RajKumar Singh (Director, AIMA)
 
Topics for paper submission
1. Building a sustainable environment-A key challenge for mankind.
2. Green Marketing and Job creation.
3. Encouraging clean energy investment.
4. Role and responsibility of automobile manufacturers.
5. Re-factor:Reuse, Recycle and Reconstruct.
6. Green Marketing : An important component ofCSR.
7. Green houses and green living.
8. Water management.
9. Eco friendly agro production.
10 Environmental audit: A concrete measure to go green.
 
Local Organizing Committee
1. Sh. Rattan Singh Gupta, President Chief-Patron (Aggarwal College)
2. Dr. Krishan Kant Gupta, Principal Patron
3. Dr. Anil Singhal Convenor
4. Dr. Usha Aggarwal Deputy Convenor
5. Dr. Manoj Shukla Organising Secretary
6. Mrs. Shobhna Goel Joint Secretary
7. Dr. Parveen Gupta Co-convenor
8. Mrs. Shilpa Goel Co-convenor
9. Mrs. Rekha Sain Member
10. Mrs. Seema Aggarwal Member
11. Mrs. Neelu Verma Member
12. Mrs. Anupama Sharma Member
13. Ms. Chaynika Sachdeva
14. Mrs. Usha Chaudhary Member Member
15. Mr. Vineet Nagpal Member
16. Mrs. Preeti Malik Member
17. Ms. Nidhi Gupta Member
18. Ms. Garima Singh Member
19. Ms. Poonam Rautela Member
20. Mrs. Trimesh Kalra Member
21. Ms. Neetu Mittal Member
22. Mrs. Madhu Rathi Member
 
Review Committee
Dr. Ravinder Vinayak Dr. Manoj Shukla
Dr. Usha Aggarwal Dr. Parveen Gupta
 
Contact Persons

1. Convenor Associate Professor Department of Commerce 09810740440
2. Deputy Convenor Dr. Anil Kumar, Dr. Usha Aggarwal, Associate Professor Department of Economics 09818393740
3. Organizing Secretary Associate Professor Department of Economics 09871075456
4. Joint Secretary Assistant Professor Department of Commerce 09891015464

All Correspondence may be addressed to
Mrs.Shobhna Goel & Mr.Vineet Nagpal
E-mail : nceigm2011@gmail.com

Delegates (Industries) 500/-
Faculty member 350/-
Student 200/

Abstract Submission : 20 February, 2011
Notification of Abstract Acceptance : 2 March, 2011
Full Paper Submission : 5 March, 2011
Accommodation Booking : 10 March, 2011

 
Registration Form
National Conference on "Emerging Issues in Green Marketing" (NCEIGM - 2011) 12-13 March 2011
Name : .....................................................................................
Affiliation : ...................................................................................
(Student/RA/Faculty/Manager): ....................................................
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Participation (Tick appropriate box):
Attending the Conference: ......................................................
Presenting a Paper: .....................................................................
Title of the paper : ........................................................................
Theme : .......................................................................................
Registration Fee Rs. : ....................................................................
Cash DD
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Drawn on Bank : ..........................................................................
Designation :
Registration fee can be paid by the following mode :
* Bank draft drawn in favour of Aggarwal College,
Ballabgarh payable at Ballabgarh.
* Spot Registration by Cash.